Klaviyo App Directory Agreement
Updated: April 29, 2025
This App Directory Agreement (the “App Terms”), together with our Acceptable Use Policy (“AUP”) and API Terms of Use (the “API Terms”), collectively constitute a binding agreement (the “Agreement’) between Klaviyo, Inc. (“Klaviyo” or “we”, “us”) and you or the legal entity entering into this Agreement and listing an App (“Company” or “you” or “your”) in the Klaviyo App Directory. These terms are required in order for your App to be accepted and listed in the Klaviyo App Directory. In order to benefit from distribution in the Klaviyo App Directory, you are agreeing to these terms and agreed to and accept the following: our API Terms, our AUP and our Partner Data Protection Addendum. If there is a conflict between the API Terms and these App Terms, these App Terms shall apply.
1. Definitions.
a. “App(s)” means your independent software application, integration, connector and/or anything you create using Klaviyo’s APIs (as defined in the API Terms).
b. “Acceptable Use Policy” or “AUP” means the then-current version of Klaviyo’s Acceptable Use Policy available at https://www.klaviyo.com/legal/acceptable-use-policy, as may be updated from time to time.
c. “App Listing Guidelines” means the then-current version of Klaviyo’s App Guidelines available at https://developers.klaviyo.com/en/docs/klaviyo_app_listing_requirements.
d. “Applicable Laws” means any law, regulation or other government requirements, as such applies to Klaviyo or Company.
e. “Authorized Users” means any individual who is an employee of Company or an affiliate, partner, service provider or such other person or entity as may be authorized by Company to access the App pursuant to Company’s rights under this Agreement.
f. “Beta Products” shall have the meaning set forth in Section 2(j).
g. “Brand Features” means any trademarks, trade names, service marks, logos, designs and other distinctive brand features of a party that such party provides to the other party in connection with this Agreement.
h. “Business Partner Code of Conduct” means Klaviyo’s code containing its requirements, standards of practice and principles of conduct for all business partners and suppliers, available here.
i. “Company Product(s)” means collectively, your App, your platform, products and related services.
j. “Confidential Information” means all confidential information disclosed by a party (“Disclosing Party”) to the other party (“Receiving Party”), whether orally, in writing, or in any other recorded or tangible form, that is marked or otherwise designated as confidential, as well as information that the Receiving Party knows or reasonably should know that the Disclosing Party regards as confidential, including but not limited to any customer or sale prospect information, Klaviyo Materials, business practices, software, other technical information, future product/services plans, programming/design techniques or plans, know-how, trade secrets, prospects, customers, end users, suppliers, development plans or projects and any related documents.
k. “Company Data” means any data, information, programs (such as code or scripts), and other content provided or transmitted by Company or its Authorized Users to the Klaviyo Services, including, without limitation, personal data, including personal data of end customers and sales prospects.
l. “Feedback” means any comments, suggestions or feedback regarding the Klaviyo Services, Beta Products or other Klaviyo offerings, whether written or oral provided by Company to Klaviyo.
m. “Install(s)” means an activated integration between a Company Product and Klaviyo Services by a Klaviyo customer by enabling an App.
n. “Klaviyo APIs” means Klaviyo’s application program interfaces that Klaviyo makes available.