Retention marketing
In an era of rising acquisition costs, customer retention has become the cornerstone of sustainable growth and profitability. Beyond loyalty programs and reward points, modern retention marketing requires a sophisticated understanding of customer behavior, lifetime value, and the moments that matter most in the customer relationship. Explore how leading brands are reimagining retention strategies to build lasting connections, reduce churn, and transform one-time buyers into brand advocates through data-driven engagement and personalized experiences.
Retention marketing articles
New research shows brands that retain fewer customers—but increase those customers’ spend—are growing at more than 3x the rate of brands that retained more but failed to increase spend.
With potential tariffs creating uncertainty and threatening profit margins, here are 3 ways marketers can use Klaviyo to stay resilient and protect profits in any economy.
Acquisition is harder and ads cost more—so how do smart brands keep growing? Learn how customer value optimization (CVO) helps you turn first-time buyers into loyal, high-value customers.
Internal alerts help your team stay informed when customers take key actions. Learn how Klaviyo’s alerts help automate outreach and boost engagement.
With rising acquisition costs, customer retention is more crucial than ever. Discover 8 strategies from Klaviyo to boost ROI and keep customers loyal.
Creating a VIP program is a great way to reward your most loyal customers. Learn about steps like early access and strategies like using partnerships.
Learn how to create high-converting referral programs for 2024. See the importance of following steps like setting goals and identifying the right channels.
Here are 3 practical ways to improve your repeat purchase rate today by leveraging your data to craft a repeat purchase rate strategy.
Providing value to your customers by understanding post-purchase pain points and build deeper customer empathy will allow you to boost your customer lifetime value.