A step-by-step guide to integrating email & SMS
Learn how leading brands orchestrate email and SMS channels effectively to deliver the right message through the right medium at the right time.
The Klaviyo Approach
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Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Email marketing
May 9, 2025
Unlock 8 essential email marketing tools and features your platform needs to drive smarter campaigns, better engagement, and stronger ROI.
Customer experience
May 8, 2025
This Mother’s Day, meet six inspiring founders and executives who are building brands and raising families—at the same time.
Retention marketing
May 7, 2025
New research shows brands that retain fewer customers—but increase those customers’ spend—are growing at more than 3x the rate of brands that retained more but failed to increase spend.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
8 must-have email marketing featuresMay 9, 2025
Unlock 8 essential email marketing tools and features your platform needs to drive smarter campaigns, better engagement, and stronger ROI.
Email marketing
MAGY Sender RequirementsMay 5, 2025
Learn how to meet 2025 bulk sender requirements and why MAGY’s (Microsoft, Apple, Google, Yahoo) rules are now essential for email deliverability success.
Email marketing
8 email subject line best practices to boost open ratesMay 1, 2025
Learn how to write email subject lines that increase open rates. Get best practices, real examples, and expert tips to optimize your email campaigns.
Plan big wins with our 2025 Marketing Campaign Calendar
We’ve marked this calendar with 150+ dates marketers need to know for 2025: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
9 SMS integrations to un-silo SMS marketingApr 30, 2025
Unlock 10 powerful SMS integrations with Klaviyo to boost automation, improve performance, and drive more revenue with seamless, data-driven messages.
SMS marketing
6 SMS marketing use cases & why they workApr 30, 2025
Explore real-world SMS marketing examples and use cases to enhance customer engagement. Learn how businesses leverage SMS for promotions, reminders, and more.
SMS marketing
Effective SMS marketing strategy for allApr 29, 2025
Discover effective SMS marketing strategies, and ideas to improve ROI in 2025. Learn why SMS matters and how to build a winning SMS strategy.
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
Omnichannel marketing strategies for 2025Feb 28, 2025
Omnichannel marketing ensures a seamless customer experience across all touchpoints. Learn how to create a cohesive strategy for better engagement and sales.
Campaign strategy
The strategies that defined BFCM 2024Dec 3, 2024
Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.
Campaign strategy
8 New Year’s marketing ideas & examplesNov 7, 2024
New Year’s email and SMS marketing helps you connect with customers during the festivities. Learn how these ideas can elevate your seasonal marketing efforts.
Research, benchmarks and strategic guides
Explore Klaviyo's library of resources to help you build smarter digital relationships
The complete SMS marketing guide for 2025 campaign success
Unlock sustainable revenue growth through SMS with proven strategies and best practices drawn from thousands of successful businesses. Learn how to build and optimize your SMS program.
A step-by-step guide to growing email marketing faster in 2025
Drawing from thousands of successful businesses, discover core principles and actionable best practices that will help you craft an effective email program that drives sustainable growth and revenue.